Additive alert book

Your Guide To Safer Shopping. Additive Alert Book

The easy guide on how to avoid additives for your whole family!

It`s a sad fact, but food is not just food anymore. Over the past 50 years the use of food additives has skyrocketed to the point where very few of us have any real idea exactly what`s in the food we eat. Alarmingly, the rates of diseases such as cancer, obesity, diabetes, autism, depression, asthma and ADHD have also increased dramatically over this time. Every year, Australians consume over 5kg of food additives each, yet how many of us really know what these chemicals do, which ones are safe and which ones are known to be harmful?

Thankfully, not all food additives are harmful. In fact, of the 300 or so additives approved for use in Australia, most of them are safe, well tested and pose no problem for most people. However, there are at least 60 food additives used in our foods which are at best questionable in terms of safety, or at worse, known to be harmful.

Our Mission at Additive Alert is to provide you with the information you need to make an informed choice about what you feed yourself and your family today, as well as to lobby for changes to ensure we all have better choices tomorrow.

"This book is the essential consumers guide to selecting
food that is as risk free as current knowledge will permit. Presenting a well thought out and logical flow of information, it is easy to read and understand. "Additive Alert" makes real healthy food choices simpler for us all. An absolute must for the health conscious."
Dr Joanne Samer MB.BS, Post Grad Dip Health Science, Perth WA